Powerful Perspectives
40 years of SMA
A pioneering spirit and passion.
For a sustainable future.
perspectives
What started off in 1981 with the bold vision of supplying the world with decentralized renewable energy has since evolved into a pioneer in access to clean energy. Powered by a pioneering spirit, passion and innovation, SMA has been shaping the global energy transition on a sustained basis over the past 40 years. Time to look back – and forward. To the past, the present and the future. Time to celebrate and get excited about what is still to come.

1981

Start with a bold vision
Three young electrical engineers in Kassel decide to found an engineering firm together with their former university professor Werner Kleinkauf. Günther Cramer, Peter Drews and Reiner Wettlaufer want to develop computer-based control systems for wind power and PV systems. They are convinced that energy can also be supplied safely and reliably in small, decentralized units. Read more What is revolutionary about their idea is that this supply should be based on wind power, hydropower and solar power. With this vision, the engineers belong to an exotic minority of renewable energy pioneers in the 1980s.
1982

Success on the island of Kythnos
Just one year after founding their company, Günther Cramer, Peter Drews and Reiner Wettlaufer prove that their vision of a decentralized renewable energy supply works. The first wind-diesel hybrid system in Europe featuring a central control unit built by SMA goes into operation on the Greek island of Kythnos.
1987

The first inverter – A niche product
Six years after founding the company, development of SMA’s first photovoltaic product is complete. At first, the PV-WR 1500 transistor inverter is a truly niche product without major market appeal.
1991

Serial production starts
The PV-WR 1500 goes into serial production. It proves to be exactly the right time, as the “1,000 Roofs” program comes into force that same year. Federal and state governments in Germany assume 70% of the total system and installation costs for private PV rooftop systems generating up to 5 kilowatts of power. A system generating 2.2 kilowatts of peak power still costs around DM 60,000.
1993

Bundling competencies
The SMA founders plan ahead and focus on the system costs to give photovoltaics the prospect of long-term mass appeal. They pool all expertise in this area in the newly established Solar Technology division.
1995

Technology suitable for the masses
SMA introduces newly developed string technology, accelerating the advancement of photovoltaics as a whole. The technology, which is applied for the first time in the Sunny Boy 700, makes it much easier to install PV systems, enabling even electrical installers to assemble the systems safely.
1999

Good prospects for remote areas
SMA introduces the Sunny Island, a system for reliably supplying energy in locations far away from main transmission lines. This is where the founders’ vision of a decentralized, secure and clean global energy supply begins to take shape.
2000

SMA becomes international
The company founders turn their attention to international markets. The first international SMA subsidiary begins operations in the U.S. state of California. Over time, what starts off in a small container becomes one of SMA’s largest and most important subsidiaries.
2001

Promising market launch in the USA
Excellent prospects for the U.S. market launch: SMA is the first inverter manufacturer to obtain UL certification, the all-important seal of approval for use on the U.S. market, for the Sunny Boy.
2001

Clean energy also on the company premises
The first company-owned PV system on the SMA premises is connected to the grid – and is still reliably doing its duty 20 years later. In the years that follow, it is joined by further systems on buildings and in open spaces. In 2020, these systems collectively produce enough clean electricity to cover 42% of SMA’s energy demand.
2002

Efficiency in focus
SMA develops multi-string technology, making highly efficient control of differently developed module threads possible with just one inverter. This is another important milestone toward reducing the cost of photovoltaics.
2003

Central inverter production begins
Small string inverters are followed by large central inverters, and serial production of the Sunny Central begins. The first model has a power output of 100 kW.
2005

Additional solar markets in view
Internationalization remains a key focus, and SMA establishes two new subsidiaries in the Mediterranean, SMA Ibérica and SMA Italia.
2005

First monitoring portal for PV systems
Sunny Portal is the first online monitoring portal for PV systems, and is first launched in Germany. 15 years later, over 700,000 PV systems all over the world are registered in Sunny Portal – the world’s biggest online monitoring portal for PV systems.
2007

Expansion in Europe, Australia and China
SMA strengthens its presence in Europe with subsidiaries in France and Greece. The company also expands into the emerging Australian market and into China.
2008

Germany’s largest IPO
2008 is an important year for the company’s ongoing development. On June 27, SMA achieves the year’s largest IPO. This is followed in the fall by the company’s inclusion in the German technology index, the TecDAX.
2009

A signal in terms of sustainability
The inauguration of the world’s biggest CO2-neutral factory for PV inverters not only allows SMA to satisfy the strongly growing global demand, but also sends a clear signal in terms of sustainability.
2009

More subsidiaries
Internationalization continues apace with the establishment of subsidiaries in the Czech Republic, Benelux, Portugal and the United Arab Emirates.
2010

The vision becomes tangible
The new building of the SMA Solar Academy that trains up to 15,000 installers a year is another flagship for sustainable architecture. It features PV systems integrated within the building, a combined heat and power plant that is powered by biogas and battery-storage systems that deliver clean energy in a stand-alone power system around the clock. Read moreIt is further proof from SMA that it is possible to completely supply a building with decentralized and renewable energy, even in a country like Germany that has relatively low levels of sunshine.
2010

Strengthening international presence
SMA continues to consolidate its presence across all continents with subsidiaries in Canada, India and the UK.
2012

Further expansion on three continents
SMA focuses on the potential of African photovoltaic markets with a subsidiary in Cape Town, South Africa. SMA Chile is the first subsidiary in Latin America. The photovoltaic markets in Japan and Thailand also promise rapid growth, which SMA plans to tap into with its own local sales and service companies.
2013

Solar power replaces diesel
The SMA Fuel Save Solution integrates large shares of photovoltaic energy into diesel grids for the first time – and in the years to come this provides the basis for a secure, clean and cost-efficient electricity supply in off-grid regions and on islands around the globe, which were previously completely reliant on dirty, expensive diesel fuel.
2014

A strong partnership
SMA and Danfoss enter into a strategic partnership to enhance their competitiveness. Danfoss becomes SMA’s anchor investor with a shareholding of 20%.
2014

All-round service with high potential
SMA branches out into the business area of operations and maintenance services (O&M services) for PV power plants. In the years that follow, the company ascends to the top flight of world-leading providers and in 2020 looks after systems with a total output of around 4.8 gigawatts.
2014

Sunny regions in focus
SMA Sunbelt Energy GmbH enters the market for solar hybrid applications. Its aim is to establish a clean and reliable electricity supply in off-grid areas in the sunny regions around the equator and thereby replace as much diesel fuel as possible with solar energy. In the years that follow, SMA Sunbelt continues to evolve into one of the leading providers of off-grid, hybrid and grid-connected battery solutions right up to large-scale battery-storage power plants.
2016

Additional presence in Latin America
SMA continues to expand its presence in Latin America with a new sales and service company in Brazil.
2017

New sales and service company in Mexico
SMA continues its expansion in 2017 as well, with the new subsidiary company in Mexico providing customers with direct local support in all segments – from private and commercial systems right through to large-scale PV power plants.
2018

A platform for energy management
SMA launches the ennexOS IoT platform for energy management on the market. ennexOS effectively reduces energy costs across all sectors (power generators, electrical appliances, storage systems, heating, ventilation and air-conditioning, e-mobility).Mehr lesen The modular functionality of the platform can be adjusted to the user’s individual requirements at any time. This ranges from monitoring energy flows and automatically optimizing total energy costs to involving households and companies in the energy market of the future.
2018

Focus on digital energy services
SMA establishes subsidiary company coneva to specifically take advantage of the opportunities brought about by digitalization of the energy supply. coneva develops digital energy services for the energy industry, for companies, and for private prosumers and consumers.
2019

More than 1 GW of battery system technology
SMA sells battery inverters with a total power capacity of over 1 gigawatt for the first time, making it a world leading supplier of battery system technology. No other supplier has such long-standing experience and expertise in integrating battery-storage systems into the overall system.
2019

Joint venture in the area of e-mobility
SMA establishes the joint venture elexon together with AixControl GmbH and aixACCT charging solutions GmbH. In doing so, the partners pool their expertise in the field of e-mobility by focusing on charging infrastructure, energy management and renewable energy. Read more elexon is a single-source supplier offering its customers turnkey solutions for the planning, installation and servicing of efficient electric vehicle charging stations, and additionally focuses on industry solutions for charging parks and large fleets. The company’s mission is to promote the expansion of charging infrastructure for electric vehicles throughout Europe.
2020

Successful start into the market for electric vehicle charging solutions
The company successfully branches out into the business area of electric vehicle charging solutions with the SMA EV Charger for optimized charging with as much solar power as possible. Demand far outstrips original expectations.
2020

A firm eye on the future
Overall, SMA inverters with a capacity of over 100 gigawatts are installed around the world – this is equivalent to 80 nuclear power plants. They generate savings of 56 million tons of CO2 a year. For the future, SMA has vowed to transform further into an energy transition company that offers suitable solutions for all relevant areas.
Project Perspectives
Moving stories
We will never forget that! The exciting times when photovoltaics was still in its infancy. The joy when electricity was solar for the first time. The silence when the diesel generators fell silent. The team spirit. The pride when our development works and can be released into the world. The passion for renewable energy.

Prospects in South Africa
Sun, water and Table Mountain in the background. Cape Town is one of the sunniest cities in the world and a dream destination for me – and also for many others, because over 20 million visitors flock here every year. The waterfront consists of two docks and lots of small stores and restaurants. We were delighted to be given the opportunity to equip a PV system with our inverters here, of all places. A perfect spot, so to speak. But the many different roofs required a highly flexible solution. That was a bit tricky, but in the end we succeeded really well with the help of our partners. Now the sun supplies the harbor district with energy.
This is one of the many fantastic projects that I was able to develop with my team in South Africa, and I’m delighted with every one of them – whether a megawatt PV power plant or a safari lodge. But there are still many areas that have no access whatsoever to electricity. People here need affordable energy quickly, and conventional power plants aren’t an alternative. I’m convinced that only renewable energy sources will open up sustainable future prospects for South Africa.
Thorsten Ronge
Regional Manager MEA
Night Work with a Fantastic Outcome
At SMA Sunbelt, colleagues from ten nations work closely together to ensure a reliable and clean electricity supply even in remote areas. This includes the island of Tetiaroa in the South Pacific, which was once the retreat of Hollywood legend Marlon Brando. The challenges involved were particularly demanding: doubling the output of an existing photovoltaic diesel hybrid system and expanding it with a battery-storage system. In addition, a process was to be used for the first time that enabled the island’s entire utility grid to be started up using the battery system. We had to perform the tests for this at night so as not to bring the island to a standstill during the day with simulated power outages. When everything went dark and then, shortly afterwards, the lights went back on and our system was up and running, it was a spine-tingling moment. It was a beautiful sight to behold when all our hard work as a team ultimately paid off in practice. All team members should share in experiences like this. That’s why we share reports, measurements, lessons learned, photos, video clips and sometimes even local specialties with our colleagues who weren’t on-site. With working from home and many hours traveling, we are rarely all together in one office, so we have to find ways to bridge the gap digitally, share knowledge and stay in contact. All this makes my work at SMA Sunbelt extremely varied and challenging – and I experience it all the more intensely.
Wiebke Krüger
Head of Project Management & T/C Service

A Difficult Start, But Good Prospects
I was delighted to receive the award for “Best apprentice from a refugee background.” When I got the call, I couldn’t believe it at first. After all, more than 200 apprentices from all over Germany had applied.
When I came to Germany as a refugee a few years ago, I had many plans: learn a new profession, find a job, build a life for myself in a country that I had previously only seen on TV and the Internet. Learning and working was the way for me. I graduated from high school and applied for an apprenticeship. SMA offered me one. As an apprentice electronics technician for devices and systems, I was part of SMA from that point on. It wasn’t so easy at the beginning. I had a lot of problems with the language most of all, especially at school. I was helped by the great community among the apprentices and across the entire company, and of course by the weekly tutoring sessions that were offered to me. And my trainer was super nice, too. He did everything he could to explain the technical terms. He went through all the exam questions with us and invested much more time than would have been his job. I’d like to thank him so much for that! I’m quite proud of myself where I am now and am happy that I can continue learning and working at SMA, because I still have lots of plans.
Hedayatullah Tajik
Developmet Technician

A Missed Stop
In 2002, a unique wind-diesel hybrid system is formally inaugurated on the Greek island of Kythnos as part of an EU research project. The heart of the system is the Sunny Island inverter jointly developed by SMA and ISET, which is used in this application as a three-phase system – marking a milestone in off-grid village power supply. There is reason to celebrate – a large delegation, including members of the press, is making its way from Germany to Kythnos. Leading the German delegation are Professor Werner Kleinkauf and Günther Cramer, two important representatives of photovoltaics.
Everything goes smoothly: the journey from Kassel to Frankfurt, the flight to Athens – even the ferry crossing from Piraeus to Kythnos goes according to plan for (almost) everyone. But during his presentation on Kythnos, Günther Cramer has to improvise a bit, because his speech script is around 50 km away on another island – with my colleague Michael Wollny and I.
Here’s what happens: when the ferry docks, we are engrossed in conversation, and by the time the engine starts up again it is already too late. Our powers of persuasion can’t convince the captain to turn around, and so he drops us off on the next island, Serifos. While we chill out with a stroll along the beach and a meal at a wonderful taverna afterwards, Günther Cramer gives an improvised speech on the neighboring island and a Greek Orthodox priest blesses the installation. A technical masterpiece has been accomplished, topped off by an extremely successful and dignified opening ceremony.
In the afternoon, the good-humored captain picks Michael and I up again on the neighboring island. He smiles at us – we are friends by now.
Helmut Aangenvort

The little difference
With a team of international colleagues, we installed a stand-alone grid on the Reao atoll in French Polynesia, 1,350 kilometers away from Tahiti in the middle of the South Pacific. Only one flight per week landed on the small island, which is home to just over 300 people who primarily make a living from producing coconut oil and fishing.
The diesel generators used for this were loud, the fuel was expensive and the soot particles heavily polluted the air. Once we got the Sunny Island system up and running after a few days’ work, and were able to partially switch off the droning generators, we were approached by a man in a white coat with a stethoscope around his neck. The island doctor.
He came straight from his office located in the vicinity of the generators. He excitedly told us that for the first time, he was able to read the ultrasound images correctly when examining a pregnant woman. Previously, the vibrations of the diesel generators had always prevented him from discerning the “little difference.”
I will never forget the experience of witnessing how solar power can influence people’s lives so personally.
Jörg Fischmann
Account Manager
A Home for Children
In 2010, a devastating earthquake in Haiti also destroyed a hospital that housed a home for children with disabilities. A group of SMA employees joined forces and traveled to Port-au-Prince to help build a PV system for the new Zanmi Beni Home for Children, a facility built to replace the center that was lost in the earthquake. Its location is remote and there is no access to a reliable utility grid.
SMA partnered with NRG Energy, the Clinton Global Initiative and the Solar Electric Light Foundation. We installed a PV system that has made a significant impact on the day-to-day operations of the home by providing access to clean, secure energy for the children and caregivers who live there – a basic requirement for a better life. As a father, this project has touched me deeply and I’m proud to be part of such meaningful work.
Bradley Dore
Director Marketing Department

Starting out in a Container
Our first headquarters in the U.S. was not the legendary garage, but rather a container in tranquil Grass Valley, California, directly opposite a colleague’s garage. It was a cramped affair, because we had filled the container to the brim with material so we had everything to hand for the initial commissioning.
But before we could install the first devices, we had to wait a good year for completion of the approval process of the all-important certification authority Underwriters Laboratory (UL). The main focus was on fire protection, because most houses in the U.S. are made of wood and fire is therefore understandably a major risk. After lengthy discussions and by virtue of our experience and expertise, we were finally able to convince UL of the safety of PV systems equipped with our inverters. Even back then, the close partnership with UL was helpful, and we are still maintaining and constantly expanding it today. We have been actively involved in shaping the standards for the U.S. market for many years. Today, thanks to our UL-accredited test laboratory in Germany, no-one has to fly to the U.S. anymore to test our solutions.
U.S. PV system operators were enthusiastic about the Sunny Boy from Germany. The figure of 36 percent more energy yield than its U.S. counterparts at the time convinced everyone.
Sven Bremicker
Head of Technology Development Center
“Cramer vs. Kremer” – A Legendary Battle of Wits
Sparks flew! I still have a very clear recollection of this legendary debate at the annual PV Symposium in the Banz Monastery Educational Center. SMA company founder Günther Cramer faced off against Siemens division head Peter Kremer. In the late 1990s, the two heavyweights of the photovoltaic industry argued passionately about the future design of PV systems in front of a large audience of experts. Günther Cramer advocated PV systems with a decentralized layout and the use of string inverters. Peter Kremer, on the other hand, argued vehemently for centralized solutions such as central inverters. The debate was specifically triggered by the installation of around 600 SMA Sunny Boy inverters at the training academy in Herne and a central inverter at the Munich trade fair.
A real battle of principles broke out between Cramer and Kremer. Our CEO was brimming with passion and utterly convincing as he stated his position. After all, he was known for his ability to inspire people with an idea. And he must have succeeded in doing so during this memorable round of discussions because later, in numerous conversations, I heard people refer to this debate as being legendary for the industry. Incidentally, the question of decentralized vs. centralized has not been a subject of debate for many years since. Nowadays, many factors determine how a PV power plant is designed. SMA has been offering future-proof solutions for both variants for a long time.
Bernd Engel
Volcano View
The sea to the left and the right and a volcano surrounded by clouds in the background. The view of the Kagoshima PV power plant is breathtaking – and enormously challenging for all the components.
Eight years ago, we built and commissioned what was then Japan’s largest PV power plant on a dry port. I don’t know of any plant that has had to brave the forces of nature more: heat, salty sea air, storms and lightning strikes. Not every inverter can handle that.
But it was not only the panorama and environmental conditions that were unique. I was also intrigued by the unbelievably high aesthetic standards of the Japanese. The PV modules were aligned so straight that you could have shot an arrow along their outer edge.
Of course, we paid particularly meticulous attention to all the details when installing the inverters. But then came a moment of shock. We were installing our fuse boxes when we were told that something was wrong. We didn’t understand what they meant. But, as it turned out, the SMA company logos were not fixed in exactly the same place on all the boxes. After minor cosmetic corrections, we were able to reconcile functionality and aesthetics. In the end, the Japanese power plant operators were not only satisfied but soon really enthusiastic, particularly about the power output of the PV power plant. It delivers 30 percent more solar power than was envisaged at the planning stage. A fantastic joint project in which colleagues from Germany, Japan, Korea, Thailand and India worked really well together.
Joseph Helweg
Head of Global Service Operations APAPC
A Picture with a Celebrity
In 2016, my colleague Mathias and I set off for Southeast Asia. Our destination was the Philippine island of Luzon. The Catalagan PV power plant, then one of the world’s largest PV power plants with string inverters, was about to be connected to the grid. Renewable energy sources are on the rise in the Philippines, and we were excited to be there to support the commissioning of the PV farm.
The journey took a total of 30 hours, five of which we spent on bumpy off-road tracks driving inland. It was a sweaty adventure that was not quite over with the successful commissioning of the huge PV farm. Shortly before we left, we met the rising star of the Philippine renewable energy industry: the then 23-year-old Leandro Leviste. He was visibly pleased with his new PV power plant and was happy to take a picture with us.
Andreas Hoefer
Service Training Quality & Performance Professional
“Made in Germany” Designed to Impress
Our temporary SMA office in Tokyo was quite small. Eight colleagues crowded around a large table. From morning to night, the phones were ringing off the hook as we contacted prospective customers and introduced them to the SMA inverter brand, which was completely new to the Japanese market. That was quite a challenge in a country that is a technological leader and produces its own world-renowned brands. But the products and solutions made in Germany impressed my quality-conscious compatriots.
In 2011, I wanted to work in an industry that would shape the clean energy supply of the future and offer people new prospects. That’s why I joined SMA – and I’m very pleased that we have been successful. SMA has established itself in Japan. We now have over 50 talented colleagues, significantly more offices and excellent prospects for the future.
Masafumi (Massi) Kawakami
Head of GSO
Settling in at SMA
In the summer of 2000, an internship led me to SMA. I had just arrived in Germany, it was my first-ever job and my German was unfortunately not very good yet. I was very nervous and a bit insecure, but immediately enthusiastic about the family-like atmosphere at SMA. I was captivated by the openness of my colleagues, how easy it was to communicate and the relaxed exchange with developers. It’s unbelievable how much I learned as a result.
The big boom in the solar industry was still to come and I remember exactly how we celebrated the production of 3,000 inverters in just one month by going for a drink together. A short time later, SMA was producing this number of units every day.
I will never forget this atmosphere from the early days of photovoltaics. And although many things have changed, the SMA spirit has always remained with the company’s fantastic corporate culture and solidarity among the employees. That is still something very special for me today.
Astrit Rraci
Global Costumer Quality Monitoring

Megawatts or Gigawatts?
At a meeting with a global PV project developer shortly after SMA South America was founded, we discussed the energy market in Chile. When I explained that there was currently only 3 MW of solar power installed there, my discussion partner said, “Yes, of course, it’s good to know that solar capacity in our country is 3 GW.” It was utterly incomprehensible to him that he was wrong by a factor of 1,000 and the figure really was only 3 MW – just enough to supply 7,500 households.
When SMA first arrived in Chile in 2012, only a handful of companies were implementing solar projects. Some of them even continued to put pressure on the authorities to develop coal projects. Others saw nuclear power as the salvation. Unbelievable, considering the consequences this could have for an earthquake-prone country like Chile.
I am happy to be among those who have helped to establish solar energy in South America, and the prospects for photovoltaics are getting better and better. So far, 3 GW of power has been installed in Chile using SMA technology alone – enough for three million households.
Daniel Rosende
General Manager SMA Süd Amerika (SMA South America)

Small Charger, Great Reception
On St. Nicholas Day 2019, we toasted the successful EV Charger charging test with all the colleagues involved in the project and the external developers from Ninjaneers. For the very first time, an electric vehicle was charged using the SMA EV Charger beneath a solar roof, essentially bringing sunshine right into the fuel tank. It was great to see that our development worked. It was especially nice that we were able to celebrate the outcome of our collective efforts together – even though it was really cold on that December day. If the charging infrastructure in Germany is consistently expanded going forward, there will soon be nothing more standing in the way of clean driving enjoyment.
Lisa Spangenberg
Product Managerin Charging Solutions